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BAIDURI BANK LAUNCHES FIRST MTV CARD IN BRUNEI
29 June 2003

In association with MTV Asia and MasterCard International, Baiduri Bank launches the first MTV Card in Brunei – a prepaid cashcard specially designed to meet the lifestyle aspirations of both the youth and young-at-heart.

The Baiduri MTV MasterCard Electronic™ CashCard serves as a prepaid payment card that is easy to own and use. It offers all the features of a MasterCard Electronic™ cashcard, notably the convenience of cash-free shopping both domestically and globally. In addition, cardholders are entitled to a range of exclusive MTV privileges, including discounts at more than 25 retail outlets in Brunei, movie premieres and exciting monthly specials. On top of that, cardholders also stand to win all-expenses-paid trips to MTV Award Shows across Asia.

As a leader in innovative financial products and services in Brunei, Baiduri Bank is constantly attuned to the needs of its customers. The Baiduri MTV Card offers youths the distinctive benefits of a payment card that combines functionality and lifestyle expression. It also allows youths to get acquainted with financial products at an early age, to be more effective in managing their personal finances.

To mark the official launch of the Baiduri MTV MasterCard Electronic™ CashCard, a prepaid card targeted at the youth segment, a Launch Special was held on 28 June 2003 at The Baze Music Lounge, the Empire Hotel & Country Club.

His Royal Highness Pengiran Muda Abdul Qawi, Executive Deputy Chairman of QAF Sdn Bhd, was the Guest-of-Honour for this event. More than 200 distinguished guests comprising senior government officials, merchant partners and business associates were invited to attend the special event, together with the first 500 Baiduri MTV Cardholders who received complimentary entry passes upon registration.

Speaking at the Launch Special, Mr Pierre Imhof, General Manager of Baiduri Bank said, “The launch of Baiduri MTV Card is an unprecedented move in the local financial industry. Baiduri Bank is the first bank in Brunei to introduce a payment card targeted specifically at the youth segment

“We realised that the needs of Bruneian youths today are unique. They want more than just a functional payment card, but also a card that reflects their lifestyle aspirations and the culture that they can strongly identify with.

“The association with MTV sets Baiduri MTV Card apart from all the other payment cards currently available in Brunei. It brings a ‘hip’ element to the card that complements the exuberance of our youths. I am confident that our exciting bundle of benefits, ranging from tickets to MTV Award Shows to discounts and monthly specials will make Baiduri MTV Card the card of choice among young people in Brunei.”

One of the highlights on the evening was the presentation of the latest MTV Asia Hitlist Top 10 by Belinda Panelo, VJ from MTV Philippines who hosts Classic MTV. In addition, she also hosted exciting games and quiz to make it an evening of great music and entertainment for those who were present.

 
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