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11 December 2006

Baiduri Bank today announced the launch of the first Platinum Card in Brunei based on cutting edge EMV (Europay, MasterCard, Visa) technology that offers the highest level of security, giving Cardmembers added peace of mind with limitless flexibility and global prestige.

The new Baiduri Visa Platinum Card is the first EMV chip card in Brunei based on dynamic data authentication (DDA), an anti-counterfeiting technology that provides a high level of protection against skimming, the illegal practice of copying data from a card for fraudulent transactions.

In addition, the Baiduri Visa Platinum Card is also the first Visa card in Brunei with the new Visa brand identity and architecture, which incorporates enhanced fraud protection features. The well-known Visa dove hologram on the front of the card has been moved to the back and integrated with the magnetic stripe, making card counterfeiting more difficult.

Aside from improved security, the Baiduri Visa Platinum Card also offers a host of exclusive lifestyle benefits and privileges targeting VIPs, successful businessmen, the affluent professionals and young achievers.

The Baiduri Visa Platinum Cardmembers enjoy instant recognition at millions of establishments worldwide, as well as access to over 700,000 ATMs in the Visa Global ATM Network. Cardmembers also enjoy complimentary, round-the-clock concierge service anywhere in the world, available through the Visa Platinum Customer Centre (VPCC) or the web-enabled Concierge Online service. Cardmembers enjoy an array of exclusive privileges under the Visa Platinum regional programmes, including Visa Platinum Club, Visa Platinum Golf, Visa Platinum Dining and Visa Platinum Experiential Travel.

Cardmembers can look forward to exclusive access to the world's most celebrated golf clubs, complimentary aperitifs and desserts, complimentary room upgrades, exclusive shopping gifts, out-of-the-ordinary travel experiences and many more. More details on the programmes are available from www.visaplatinum.com.

Pierre Imhof, General Manager of Baiduri Bank said, “We are continually expanding the range of products and services available to Baiduri Bank customers who are becoming increasingly sophisticated and discerning. The new Baiduri Visa Platinum Card is a very significant and premier addition to our payment card portfolio. This Card will complement the existing range of financial products, services and value-added benefits that we are offering to our customers.

” The Baiduri Visa Platinum Cardmembership is exclusive as it is by invitation only. The Card not only offers a range of global benefits catered to the distinguished lifestyle of Cardmembers, it also provides access to exclusive local benefits and privileges through the Bank’s strategic tie-ups with some of the most reputable establishments in Brunei.

Amongst other benefits, the Baiduri Visa Platinum Card allows Cardmembers to enjoy VIP treatment at The Empire Hotel & Country Club, with complimentary Family Pass, complimentary welcome amenities for hotel stay, 15% off all a la carte orders, discounts on spa treatments, 10% off golf equipment at The Empire Golf Pro Shop, and more.

Cardmembers also receive up to 20% discount at partner merchants in Brunei, including Aussino Boutique, World of Feng Shui, Euro Classic Collection, Crimson Square, Woodstock, Syamimam Gallery and Cantik Beautyline.

The Baiduri Visa Platinum Card comes with an unsurpassed rewards programme that allows Cardmembers to earn 5X Bonus Points at Platinum Partner Merchants, including The Empire Hotel & Country Club, and 4X Bonus Points for all other purchases in Brunei and abroad. On top of that, Cardmembers have the flexibility of converting any big purchases made locally or overseas into easy instalments without having to pay the processing fee.

For additional security while travelling, the Baiduri Visa Platinum Cardmembers receive complimentary travel insurance with coverage up to half a million Brunei Dollars, as well as baggage delay, damage and theft coverage.

From now until 31 March 2007, successful applicants have the option to sign up for a one-year membership, which entitles them to a complimentary one-night stay at The Empire Hotel & Country Club; or a two-year membership which entitles them to an exquisite Wedgwood Celestial Gold tea set. This is on top of a 10% discount on general health screening package at the Jerudong Park Medical Centre, available to Baiduri Visa Platinum Cardmembers during the promotional period.

For more information, please call Baiduri Card Centre Customer Service Helpdesk at 245 4187.

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