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18 April 2007

American Express, Baiduri Bank and Royal Brunei Airlines today announced the launch of Brunei’s first airline co-brand card – the Royal Brunei Airlines American Express Card from Baiduri Bank. Available in Classic and Gold versions, the Royal Brunei Airlines Card will be accepted on American Express’ global merchant network.

Designed especially for the local frequent travellers, Cardmembers can now earn free flights by charging their purchases to the Card. For every BND1 spent on Royal Brunei Airlines tickets or Golden Touch Holidays, they earn 2.5 Travel Points; and 1 Travel Point for every BND1 spent on all other purchases.

Cardmembers can convert the Travel Points to Travel $ at a conversion rate of 150 Travel Points for every 1 Travel $. Each Travel $ is equivalent to BND1, and can be used to redeem for free flights at the Royal Brunei Airlines ticketing offices or its preferred travel agents.

The new Card offers exciting travel privileges and superior lifestyle benefits that make it the best way to earn free flights with Royal Brunei Airlines. Cardmembers will enjoy complimentary travel insurance coverage up to BND300,000 for Gold Card and up to BND100,000 for Classic Card, plus greater flexibility for flight redemption on different fare types including promotional fares and exclusive regular travel offers to selected destinations with Royal Brunei Airlines. In addition, Gold Cardmembers will enjoy additional baggage allowance of up to 15 kg and unlimited access to the Sky Lounge at the Brunei International Airport regardless of their class of travel.

American Express Senior Vice President, Head of Global Network Services, Japan/ Asia-Pacific/Australia, Kula Kulendran said, “We are truly excited to work with our long term partners, Baiduri Bank and Royal Brunei Airlines to offer the first airline co-brand card issued in Brunei to frequent travellers. This is especially gratifying as we have leveraged the strengths of all three parties to develop a unique proposition for the customers. This is an affirmation of American Express’ commitment to continuously bring new products to benefit our customers in Brunei.”

Pierre Imhof, General Manager of Baiduri Bank said, “Baiduri Bank has once again achieved another ‘first’ in Brunei. This is a must-have card for the Bruneians whose favourite national hobby is travel. Packed with superior travel privileges and benefits, we are confident that the Card will be a huge success with local consumers.”

Captain Sheikh Rashid Sheikh Hj Abd Salam, Senior Vice President – Commercial, Royal Brunei Airlines said, “As the national carrier in Brunei, we are proud to partner with American Express and Baiduri Bank in this ground-breaking initiative to offer our frequent travellers a card that is specially tailored for them. Now, they can enjoy special travel offers with Royal Brunei Airlines all year round and earn points to redeem for free flights.”

The Royal Brunei Airlines Card also entitles Cardmembers to a host of privileges: global acceptance by merchants in more than 200 countries and territories worldwide; attractive offers from leading merchants in key destinations worldwide through the American Express Selects programme; 24-hour Emergency Assistance and Emergency Card Replacement; and access to more than 550,000 ATMs around the world..

Both the Classic Card and Gold Card come with a free Supplementary Card. In addition, during the promotion period of 3 months from April to July, Cardmembers will receive a sign-up gift when they sign up for a 3-year Plan. Gold Cardmembers will receive a complimentary air ticket to Singapore, Bangkok or Ho Chi Minh city and 20% savings on the companion ticket, while Classic Cardmembers receive a complimentary air ticket to Kota Kinabalu and 20% savings on companion ticket.

In addition, those who sign up for 1-year Cardmembership will also receive a limited edition Royal Brunei Airlines credit card wallet.

This is the second American Express Card launch for Baiduri Bank who first launched the Baiduri American Express Cards in 2005. Baiduri Bank will be responsible for marketing and issuing the Cards, managing accounts and providing customer service to the Royal Brunei Airlines Cardmembers.

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