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15th June 2011

Seria, 15th June 2011. As a local bank and one of the major partners of AsiaInc Forum, Baiduri Bank is renowned for its commitment to help in local community development, especially in nurturing Brunei SMEs. In its continuous endeavour to fulfil this objective, the Bank has once again supported AsiaInc in their latest workshop program entitled "Build Your Business to the Next Level".

The second workshop, with the theme "Understand and attract your target customers" was held at Pelangi Hall, Panaga Club, Seria.

The workshop started with a welcoming remark from the workshop facilitator Md Azam Md Jalil, Managing Director and Principal Consultant, ACTion Advisory. This was followed by discussion and review of the topics from first workshop which was held last month in Mutiara Ballroom, Radisson Hotel.

Comprising of 2 sessions, the first was a presentation and discussion of SWOT analysis and vision. Participants were also given case studies of Business to Business (B to B) and Business to Customer (B to C) where they need to determine the SWOT analysis and vision. This was followed by a networking lunch and a conversation with Awg Hj Zainal Abidin Hj Mohd Ali, Deputy Managing Director, Brunei Shell Petroleum. The second session was an interactive discussion and case study on customer perspective which includes target customer perceptions and behaviours and also on process perspective on Marketing and Sales processes.

A total of 30 participants registered for the workshop, many of whom are Baiduri Bank customers.

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