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23rd March 2011

Bandar Seri Begawan, 23 March 2011.   An independent world study conducted by World Finance, a renowned global financial magazine, has named Baiduri Bank as the “Company of the Decade” for Brunei.  In its March-April 2011 issue, World Finance named a total of 50 companies, one from each country, chosen for the award. 

Baiduri Bank’s GM, Mr Pierre Imhof receiving the “Company of the Decade” award from Mr Nick Lawrence, World Finance’s Senior Production Editor at the London Stock Exchange recently.

“The Company of the Decade awards represents the supreme accolade for companies that have performed exceptionally and proven themselves as dynamic forces in their industries over the past 10 years.  Not only has the operation of these businesses been of superlative quality, but their reputation for excellence has brought admiration from their respective industries and made them an enviable employer”, described the magazine.

Mr Pierre Imhof, General Manager of Baiduri Bank received the award in the form of a crystal obelisk from Mr Nick Lawrence, World Finance’s Senior Production Editor at the London Stock Exchange (LSE) in London recently.

Following the award presentation, Mr Imhof was interviewed by Mr Lawrence on the development of Baiduri Bank over the past 10 years.  Excerpts of the interview can be viewed on World Finance website, www.worldfinance.com and Baiduri Bank’s website www.baiduri.com.

Commenting on the award, Mr Pierre Imhof said, “I am deeply honored to accept this prestigious award on behalf of everyone at Baiduri Bank Group.  Winning this latest global award bears testament to the strong management, sound business model and prudent risk approach employed by Baiduri Bank over the past 10 years, and encourages us to continue to strive to better ourselves to meet the evolving needs of our customers.  I would like to thank our customers and shareholders for their confidence and support without which we would not have progressed to become the award-winning bank we are today”.

The World Finance award selection panel has used a wide range of criteria to reach its decision over the awards, lending a critical eye of a collective 175 years of business journalism to the exhaustive information gathered by the award body’s research team.  Some of the more important factors are: customer solutions, innovation, sustainability and track record, ability to move with the ever changing pace of global business, care in the community and growth and longevity.

World Finance magazine is published by World News Media, from its headquarters in London.  The magazine provides readers with regular updated news collected from trusted media organizations such as Reuters and Financial News and is distributed to 120,000 key decision-makers around the world representing multi-national institutions, heads of banks and government treasury departments.

This latest award adds to the long list of awards received by the Bank in recent years. In 2010, it received two international banking awards:  The “Best Banking Group 2010” for Brunei awarded by World Finance Magazine for the second consecutive year and the “Bank of the Year Brunei” awarded by The Banker magazine, UK for the seventh time since 2002. Recent achievements include winning in the Marketing, PR or Brand Management Project category of the Asian Banking Awards consecutively in 2004 and 2005.  In 2008, Baiduri Bank received a Special Citation for FAST, the revolutionary mobile suite of services at the Financial Insights Innovation Awards.
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