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3rd November 2011

Bandar Seri Begawan, 3rd November 2011. Mr. Pierre Imhof, General Manager, Baiduri Bank presented a paper on the future outlook of SMEs in Brunei at a workshop held at the Radisson Hotel this morning.  The workshop was the fourth and final workshop for the year 2011 in the Asia Inc Forum’s Local Business Development, which Baiduri Bank is a major partner.  The workshop carried the theme "Improving Customer Engagement – A Business Growth Strategy".

In his presentation, Mr. Imhof discussed what the future for SME’s in Brunei hold, challenges faced by local businesses and the next step for SME’s in Brunei.  This was followed by a presentation by the Managing Director of Brunei Shell Petroleum, Mr Ken Marnoch who spoke of his outlook on future development of energy resources globally and in Brunei.

The workshop started with a keynote address by the Guest of Honor, Dato Paduka Awang Haji Ali bin Haji Apong, Deputy Minister, Prime Minister’s Office.

This was followed by a presentation on “Smarter Marketing: the Rules for SMEs” and conversation on how best to implement Smarter Marketing on a limited budget by Brenda Bence.

After the networking break, the workshop continued with a dialogue with Mark Grieves, Principal, BEaM and Shaun Hoon, Growth Engineer, Catalyst on the application of International Best Practice of Customer Service to deliver that unforgettable experience for Bruneian consumers.

The workshop concluded with a networking lunch hosted by Baiduri Bank and Brunei Shell Petroleum, the two major partners for the LBD Programme.

A total of 65 participants attended the workshop, the majority of who were Baiduri Bank customers.

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