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15th August 2013

Bandar Seri Begawan, 15 August 2013. – Baiduri Bank officially unveiled the much anticipated "Baiduri Deals" today. Teaming up with a Bruneian App developer, Baiduri Bank developed this app with its objectives of improving customer's experience as an added-value and convenience to their lifestyle and allowing merchants to offer all year round offers,monthly deals, last minute deals and super deals. It is also the first bank in Brunei to introduce a specific marketing app.

Baiduri Deals is available on both App store and Google play and is free for download.

In conjunction with the launching, there will be promotions to be won by customers who download this app. The bank's social media channels will be shouting out these activities so customers are encouraged to stay tuned.

One of the app's key features is the electronic coupons (e-Coupons) which offer great deals to customers. Just like coupons in its traditional sense, app users can redeem e-Coupons through Baiduri Deals App at participating merchant outlets. The e-Coupons will be available to both Baiduri and non-Baiduri customers.

Redeeming the coupons is simple and easy. All customers need to do is to present their smartphones showing the e-Coupon to the cashier when making payments to avail of the discounts.

Baiduri Deals is part of the bank's digital marketing strategy in having better connection with the customers. "Our plan is to introduce Baiduri Deals progressively into the market so that we are able to gauge customer as well as merchant response to the concept of e-Coupons. But there are a lot more deals and e-Coupons in the pipelines," said Mr Ti Eng Hui, Deputy General Manager for Retail Banking and Branch Network of Baiduri Bank.

Baiduri Deals has a feature called "Benefits" where merchants who offer all-year-round discounts are conveniently listed so that Baiduri Cardholders can easily refer. These merchants can be searched alphabetically, by location or by the following categories, lifestyle, Food & Beverage, Beauty, Tech & Gadgets.

The Baiduri Deals cover all product and services under Baiduri Bank Group. It also includes several features that are aimed to keep customers informed about the latest bank promotions and news, foreign exchange rates which are updated daily as well as branch and ATM locations.

Pierre Imhof, CEO of Baiduri Bank says that the bank is constantly thinking up of new and innovative ways to create convenience and added value to meet the needs and demands of different customer segments.

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