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BAIDURI PROVIDES MEANINGFUL IFTAR AND SHOPPING EXPERIENCE FOR UNDERPRIVILEGED FAMILIES
24th July 2013

Bandar Seri Begawan, 24 July 2013 – In the spirit of Ramadhan, Baiduri Bank Group today fulfilled a part of its corporate social responsibility commitment by providing relief to 20 underprivileged families in Brunei Darussalam.

The families were taken on a shopping spree at Hua Ho Department Store in Kiulap followed by the breaking of fast (Iftar) at the Aneka Rasa restaurant nearby. The intention of the shopping spree was to allow each family to purchase necessities for the upcoming Hari Raya celebration so they too can enjoy the festive season.  The families involved have been identified with the help of the Community Development Department (JAPEM) to be those in need of financial assistance and are mainly headed by widows and single mothers.

Baiduri Bank staff helping out the family with the shopping free

Pengiran Azaleen Pengiran Dato Paduka Hj Mustapha, Head of Treasury of Baiduri Bank said, "The month of Ramadhan is a time where we look back and reflect on our lives. While we are thankful for the good things that we have been showered with, at the same time, we are reminded to do our part to help others who are not as fortunate as us. With today's Ramadhan initiative, we hope to be able to bring about some form of relief and joy to these underprivileged families, so that they too, can enjoy the coming Hari Raya Aidilfitri".

Noryati Ahmad, Senior Officer at the Corporate Communications and Marketing Department, who was one of the staff members who organized the event said, "When my colleagues and I called the families to inform them of the shopping spree, the glee and excitement in their voices could be felt and this brought warmth and joy to us knowing that we helped to make a difference."

After the shopping spree, the families were treated to a sumptuous buffet at the nearby restaurant. Before the call of Iftar, Imam Yusri bin Haji Abu Bakar from Surau Police Headquarters, Gadong recited the Al-Fatihah and Doa Selamat to bless the event. Members of the management and staff of Baiduri Bank Group were on hand to socialize with the families and get to know them better.

Among those who attended today's event were: Mr Andrew Young, Deputy General Manager Operation Management Division; Ms Dorothy Newn, Head of Corporate Communications and Marketing; Hajah Maripaz Abdullah, Business Development Manager and Ms Lee Ai Cheng, Senior Manager, Sales and Services, Card Centre as well as other personnel from the Baiduri Bank Group.

 
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