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21st June 2013

Bandar Seri Begawan, Friday, 21 June 2013 – Baiduri Bank today officially launched the Smart Executive Programme, their newest customer programme together with their latest in-mall branch at Times Square Shopping Centre.  The event was held at the Times Cineplex, Times Square Shopping Complex, Berakas.

Yang Mulia Awang Abdul Mutalib bin Pehin Orang Kaya Seri Setia Dato Paduka Hj Yusof, Permanent Secretary at the Ministry of Communications was present as the Guest of Honour.

The Smart Executive Programme by Baiduri Bank is a unique programme that is specifically designed for the busy, working professionals. From smart banking solutions via the internet and smartphones to a dedicated Smart Executive relationship officer assigned to each member, members also receive a MasterCard Premium debit card along with competitive rates on facilities, investments and other products. In addition, members earn attractive rewards from spending on their card as well as across a range of banking products.

In his welcome remarks, Mr Pierre Imhof, CEO of Baiduri Bank said, "Today's event is very significant as the Bank has embarked on a new platform to reach out to customers, and offer them a totally new level of customer experience".  He went on to say, "Bruneians are highly educated, travel a lot and demand the best. Many young people and graduates have high aspirations in their lives. We are constantly looking for ways to meet their expectations and to align ourselves with changing market trends".

According to Mr Imhof, Baiduri wants to engage more with the younger group, and to help them to achieve their financial goals in life, and this is why the bank has chosen to focus on the executive segment and to engage them early in the careers. The Smart Executive Programme is designed for this purpose and specifically for them in mind.

Mr Imhof also announced the introduction of two mobile apps from Baiduri Bank. The first is a Baiduri mobile banking app, available in both iOS and Android versions, which allow i-Banking users convenient access via their smartphone to carry out their everyday banking transactions. "As society moves towards a tech savvy environment, customers can avoid long queues at branches or having to be in front of a computer to carry out their banking transactions", said Mr Imhof.

The second app from Baiduri Bank is a marketing app called "Baiduri Deals" which is already available for download from App Store. Baiduri Deals is the first marketing app in Brunei that dispenses e-coupons that can be redeemed for freebies, discounts and other additional benefits at participating Baiduri outlets in Brunei. The Android version will be available within the next few weeks.

After the launch of Smart Executive Programme at Times Cineplex, Mr Imhof and Awang Abdul Mutalib then proceeded to the bank’s branch located on the 1st floor of Times Square, to officially open the Smart Executive Centre with the cutting of the ribbon. The Guest of Honour and other guests then toured the new centre.

Guests were later treated to a private screening of the blockbuster movie "Man of Steel" at the Times Cineplex.

The Times Square branch is Baiduri's third in-mall branch and the first in Baiduri’s branch customization programme where the layout has been optimized to provide superior customer experience within modern and comfortable settings.  Strategically located inside a popular shopping mall, the branch allows customers the convenience of banking and shopping at the same time.

For more information on the Smart Executive Programme, customers can call Baiduri Call Centre at 244 9666 or visit the Baiduri Smart Executive Centre located at Unit F26, 1st Floor, Times Square.
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