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2019 Press Releases
Baiduri Introduces Skills Training Series In Partnership with DARe
11 April 2019

Bandar Seri Begawan, 11 April 2019 - Baiduri Bank, as part of their Baiduri SME Empowerment Series, announced that they are partnering with Darussalam Enterprise (DARe) to carry out a series of skills training workshops as a component of the Industry Business Academy (IBA).

The inaugural workshop, which will be held on 24 April 2019, is titled “No-Cost & Low-Cost Marketing Techniques to Maximise Sales” and will be conducted by Mr Tylus Lim, Trainer from Marketing Institute of Singapore (MIS).

The course will introduce free marketing tools and creative-yet-practical ideas that drive customers to purchase their product or service. It will also teach local MSMEs how to use a powerful combination of online and physical offline strategies to roll out successful promotions and assist MSMEs to set up a 'marketing attack plan' by devising a campaign filled with free or inexpensive marketing tools for the next 1 to 3 years. It also introduces the best marketing practices in the region and delves into building customer bases, tracking sales and revenues – all without requiring a big budget.

This popular workshop at MIS will be adapted and customized for local MSMEs. It will be the first out of a series of workshops that Baiduri Bank has committed to run in collaboration with DARe for 2019.

Mr Ti Eng Hui, CEO of Baiduri Bank explained, “This partnership between Baiduri Bank and DARe is just one of our many efforts and initiatives in cultivating and nurturing local MSMEs. It is testament to our commitment in developing local entrepreneurs.”

He further elaborated that the Baiduri SME Empowerment Series is aimed at implementing a series of skills training workshops designed to complement existing training programmes offered by IBA, thereby providing a more comprehensive, well-rounded training curriculum to local entrepreneurs, empowering them to achieve greater success in their business ventures.

DARe launched the IBA in July 2016 as an integral component of the MSME developmental programme to provide knowledge for aspiring or seasoned entrepreneurs who need to start, grow and export in a business. Offering programmes focused on business plan writing, financial literacy and related topics, the IBA has played a pivotal role in developing the local MSMEs in Brunei.

Mr Javed Ahmad, CEO of DARe shared that, “Knowledge on marketing is one of the skills that many of our local businesses share that they lack, however of course with any strong marketing strategy the business must ensure that they do not compromise on the quality of the product.” He added on that, “We look forward to more collaborations with Baiduri and other organizations who would like to be a part of DARe’s Industry Business Academy where we can further train our local enterprises to be more knowledgeable on starting, running and growing their business.”

Baiduri Bank’s Business Banking Unit provides support and services to MSMEs, such as MerchantSuite, the Baiduri Internet Gateway System (BIGs) - an online payment gateway, as well as the Business i-Banking to assist businesses in paperless transactions and assist them in MSME credit facilities where eligible.

For more information, customers may log on to www.baiduri.com or contact the Baiduri Bank Customer Helpline at 2449666.

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