Baiduri Bank today officially opened its new branch at Amber Hills, reinforcing its commitment to making banking services more accessible and convenient within a burgeoning commercial area, while introducing the Home Loan Centre as a key feature of the branch.
The opening was officiated by Yang Mulia Dayang Hajah Rashidah binti Haji Sabtu, Managing Director of Brunei Darussalam Central Bank (BDCB) and Chairman of Pillar 3 of the National Financial Literacy Council (NFLC), in the presence of representatives from BDCB management and staff, real estate agents and developers, as well as neighbouring merchants.
The Amber Hills branch reflects the Bank’s approach to building a purposeful and accessible physical network, bringing services closer to customers through locations that are convenient and well connected.
Every Baiduri Bank branch is designed with intent, with the Amber Hills location centred around supporting homeownership journeys through its integrated Home Loan Centre.
The Home Loan Centre serves as a dedicated space where customers can receive structured guidance from mortgage consultants, covering key considerations such as affordability, financing structures, and long-term financial planning. It represents an extension of the Bank’s Financial Wellness Centre, moving beyond financial awareness to support real-life outcomes.
Through this setup, customers are able to explore different aspects of the homeownership journey in one place, from property ideas and developments to financing options, creating a more connected and seamless experience.
By bringing together advisory, tools, and insights, the Bank aims to support customers in making sustainable financial decisions that serve them well over the long term. The initiative also underscores Baiduri Bank’s role in supporting national financial literacy efforts, in line with BDCB and the NFLC’s agenda of translating financial knowledge into practical action.
The Home Loan Centre further incorporates elements aligned with the Baiduri Greenprint, particularly under its Planet pillar, by encouraging consideration of sustainable home features such as energy-efficient solutions and solar integration as part of the decision-making process.
Ti Eng Hui, CEO of Baiduri Bank, said: “Amber Hills is a vibrant commercial hub, and it’s important for us to be present in places where our customers are building their futures. This branch is designed to be accessible and relevant to their everyday needs.”
“A key feature of this branch is the Home Loan Centre, which builds on our Financial Wellness Centre’s efforts by taking the next step, helping customers move from understanding to action. By bringing together financing guidance with broader homeownership considerations, we aim to support customers in approaching this significant milestone in a more practical and connected way.”
The launch of the Amber Hills branch marks a continued step in Baiduri Bank’s evolution towards a more advisory-led, customer-centric model, connecting access, guidance, and aspiration within a single environment.
In conjunction with the launch, Baiduri Bank is offering promotional packages on its Home Ownership Loan and Residential Property Investment Loan, with effective interest rates as low as four per cent and subsidies of up to BND20,000.
Customers can also enjoy a five per cent cash rebate when they accumulate a minimum spend of BND30 using Baiduri Bank Cards at participating merchants in Amber Hills, valid from 10 June to 9 July 2026.
For more information on Baiduri Bank’s branches, products and services, please visit
www.baiduri.com, follow the Bank’s social media pages or call our 24-hour Customer Helpline at 244 9666.
