12 May 2023

Baiduri Bank won the prestigious ‘Best Retail Bank in Brunei 2023’ award by The Asian Banker, a leading provider of strategic intelligence in the financial services industry. This prestigious award - the first win of the year for the Bank - underscores the Bank’s outstanding retail performance that is largely attributed to its vast merchant base and strong marketing partnerships with the largest retailers in the country.

Lim Kian Chong, Head of Retail Banking, attended the awards ceremony which took place in Hanoi, Vietnam recently, as part of The Asian Banker Excellence in Retail Financial Services Convention 2023. The convention also included panel discussions and dialogues on key developments in the retail finance sector to capture the essence of the current and future banking and finance space and saw some of the best minds in the Asia Pacific, Middle East and Africa regions.

The Asian Banker lauded Baiduri Bank for leveraging technology to enhance its retail service offerings, most notably in digital banking and payment solution to capitalise on market opportunities and meet evolving customer needs.

According to The Asian Banker: “Baiduri Bank provided contactless payment options at high-traffic merchants and has seen strong uptake from local consumers. The Bank also saw a growing demand for LiveChat support on its website and extended the LiveChat service from 12 hours to 24 hours a day. The total number of chats grew by 105% while engagement rate increased by 12% from 2021 to 2022.”

Speaking on the award, Ti Eng Hui, CEO of Baiduri Bank said, “We are extremely proud of this achievement, as it is a recognition of our capabilities in product innovation and customer engagement. Through our continuous investment in emerging technologies such as AI and machine learning, we aim to deliver seamless experiences aimed at improving our customers’ financial well-being and ease of banking.”

Championing customer centricity, Baiduri Bank has stepped up efforts in creating a positive retail experience for its customers, balancing convenient digital experience and human touch. 

Lim Kian Chong, Head of Retail Banking at Baiduri Bank shared that a strong partner ecosystem also led to the award win. “We leverage local and regional strategic partnerships to co-create new financial solutions to deliver greater value for our customers. In an ever-changing and competitive environment, partnership development will continue to be a key focus as we explore collaboration with Fintech companies and other ecosystem players in delivering new, innovative offerings to our customers and expanding our reach to be more financially inclusive.”

The TAB Global Excellence in Retail Financial Services Awards is one of the longest-standing and most rigorous and established retail financial services awards that recognises exceptional innovation, leadership, management and performance in retail financial services extending coverage into Europe, North and South America. It recognises financial institutions for their vision, execution, market leading retail finance service propositions, outstanding achievements and best practices.

For more information on the Bank’s products and services, visit, follow the Bank’s social media accounts or call its 24-hour Customer Helpline at 244 9666.


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