World Finance, a leading international financial publication based in the UK, named Baiduri Bank as the ‘Best Banking Group for Brunei 2022’. This achievement marks the Bank’s fourteenth year of receiving this accolade.

According to World Finance, “Baiduri Bank continues to grow its key numbers despite the current climate and is showing strong resilience across its corporate and retail arms. The second wave of the pandemic has had a detrimental effect on the economy but Baiduri has led the way with its digital strategy allowing its customers a seamless experience across its app and digital platforms.”

Speaking on the award, Ti Eng Hui, Chief Executive Officer of Baiduri Bank, said, “This award is a true testament to the resilience of our robust business model and our continuous efforts in providing a seamless banking experience.”

He further elaborated that the achievement was earned through the Bank’s endeavours towards developing a digital environment as well as our concentrated efforts on understanding and meeting the needs of customers, particularly during the pandemic.

“Over the last twelve months, our digitisation strategy has been at the forefront and our goal has been to continuously calibrate and enhance our digital offerings to find the right balance between digital convenience and human connection.” Some of these initiatives include a core banking system refresh, a focus on robotics processing automation (RPA) as well as digital customer onboarding.

Internally, the Bank took strides in developing its workforce capabilities. through the implementation of technological solutions, such as SAP SuccessFactors, a comprehensive human resource (HR) solution for core HR functions and talent management. The Bank also embarked on strategic partnerships with international training service providers to offer e-learning programmes of global standards.

“I would also like to thank our stakeholders, our business partners and our customers for the trust and support they have given us over the years. Thank you for making Baiduri Bank the multiple award-winning bank that we are today.”

World Finance is a quarterly print and online magazine providing comprehensive coverage and analysis of the financial industry, international business and the global economy. Founded in 2004, the magazine targets an audience of finance professionals, and corporate and private investors, but its lucid voice makes it intelligible and essential reading for anybody who wants to understand the machinations of finance in the 21st century.

For more information on the Bank’s products and services, visit www.baiduri.com, follow the Bank’s social media accounts or call its 24-hour Customer Helpline at 244 9666.