Under the agreement, both parties will work together to deliver a range of initiatives that support student development and academic engagement in finance and investment. This includes co-organising talks, stock trading competitions, and outreach programmes tailored for the UBD community.

Present as Guest of Honour was Yang Mulia Dr Haji Azman bin Ahmad, Permanent Secretary (Higher Education) at the Ministry of Education. The signing ceremony was officiated by Yang Mulia Dr Hazri bin Haji Kifle, Vice-Chancellor of Universiti Brunei Darussalam, and Ti Eng Hui, CEO of Baiduri Bank and Chairman of Baiduri Capital. It was witnessed by Dr Masairol bin Haji Masri, Assistant Vice-Chancellor (Industry Engagement and Enterprise Development), and Brian Wong, General Manager of Baiduri Capital.
 
In his remarks, Dr Hazri bin Haji Kifle, underscored the importance of the collaboration in supporting national aspirations outlined in the Brunei Darussalam Financial Competency Framework and Wawasan Brunei 2035. He noted that the MoU aligns with UBD’s broader academic and institutional objectives, particularly its efforts to equip students with practical, future-ready skills across disciplines.

While the partnership will directly enhance finance and investment education at the UBD School of Business and Economics (UBDSBE), which holds prestigious AACSB accreditation and offers an ACCA-recognised Accounting and Finance programme, it also provides opportunities for meaningful engagement across UBD’s other faculties and research institutes. Students, researchers and staff will benefit from interdisciplinary access to real-world financial tools, data-driven learning, and research collaboration.

The partnership also complements the upcoming launch of UBDSBE’s new postgraduate offerings, the Master of Science in Islamic Finance and Data Analytics and the Doctor of Business Administration (DBA) in August and September 2025. These programmes are designed to produce graduates that are analytically proficient and ethically driven, and foster responsible leadership in the financial sector.

A key highlight of the partnership is the integration of Baiduri Invest, Baiduri Capital’s brand-new online trading platform, into the university’s curriculum. Launched last year, Baiduri Invest integrates advanced analytical tools, latest market data, and personalised local support, designed to cater to the needs of both seasoned and first-time investors. Implemented within UBDSBE, undergraduate and postgraduate students will gain access to the platform as part of their modules, where they will learn how to read price charts, analyse trends, and execute trades on demo accounts.

Baiduri Invest also offers investor-friendly features such as Recurring Subscription Plan (RSP) investing to support dollar-cost averaging, portfolio analytics, and access to research tools that help users make informed investment decisions. These functionalities are designed to empower young investors to develop healthy, long-term investment habits from the start.

“UBD has long been recognised as a leading institution in Brunei and the region. It has consistently ranked among Asia’s top universities and is known for its strong emphasis on innovation, interdisciplinary research, and real-world learning. Its forward-thinking approach and commitment to nurturing future-ready graduates make UBD a natural partner for us,” said Ti Eng Hui during his welcome remarks.

Speaking on the collaboration, Brian Wong said, “This partnership allows us to create meaningful learning experiences that prepare students for the realities of investing in the capital markets. It reflects our ongoing commitment to support the development of investment and financially literate, future-ready individuals.”

In addition to academic support, the MoU will pave the way for joint research on investment and market-related topics affecting both local and global market sentiments.

As part of the Group’s wider mission to enrich, empower, and engage communities through education and innovation, this collaboration is aligned with Baiduri Capital’s obligations under the Brunei Darussalam Capital Market Association (BCMA) and Baiduri Bank’s continued support for the National Financial Literacy Council’s objectives.

The partnership will also help promote awareness of Baiduri Capital’s broader suite of offerings, including its financial wellness content and digital tools designed to support better financial decision-making.